Crafting Success: 10 Crucial Factors in Website Design for Businesses

an image of the Strottner Designs website in different layouts

We’ve said it often, business happens online, and a well-designed website is a cornerstone of a successful business strategy. Your website is often the first point of contact between your company and potential customers, making it a powerful tool for establishing credibility, attracting leads, and driving sales. At Strottner Designs, when we work on a website design, we make sure that the site is beautiful, as well as highly functional. We want the visitor to a site to perform an action as easily as possible, once we’ve provided them with the answer to whatever query brought them to your page in the first place.

To ensure that your business makes a strong online impression, we recommend that you consider these 10 crucial factors when considering a website design. This list is not comprehensive, but if it’s a roadmap for you, then you will be in good shape. Or…as always, you can allow for one of our shameless plugs, and contact Strottner Designs today, to have us handle this for you!

  • User Experience (UX):

    • Why it’s important: A positive user experience is paramount for retaining visitors. If users find your website intuitive and easy to navigate, they are more likely to stay, explore, and convert into customers.
    • Strottner Approach: Prioritize clean and simple navigation, optimize page loading times, and ensure mobile responsiveness.
    • Have we talked about this before?  Indeed we have, in our post, “What are Google Core Web Vitals?
  • Mobile Responsiveness:

    • Why it’s important: With the increasing use of smartphones, a mobile-friendly design is essential. Google also favors mobile-responsive sites in its search rankings.
    • Strottner Approach: Use responsive design techniques to ensure your website looks and functions well on various devices and screen sizes.
    • Have we talked about this before? More than once, in fact!

  • Search Engine Optimization (SEO):

      • Why it’s important: A website’s visibility on search engines is crucial for attracting organic traffic. SEO optimization enhances your site’s chances of ranking higher in search results.
      • Strottner Approach: Conduct keyword research, optimize meta tags, and create high-quality, relevant content for improved SEO.
      • Have we talked about this before? Please tell us you know the answer to this!
  • Clear Branding:

    • Why it’s important: Consistent and clear branding establishes trust with visitors. It helps convey your company’s identity, values, and messaging.
    • Strottner Approach: Use consistent colors, fonts, and imagery that align with your brand. Ensure your logo is prominently displayed.
    • Have we talked about this before? Stop me if you’ve heard this already. Yes, we have. And we have another post on this topic coming soon.
  • Compelling Content:

    • Why it’s important: Engaging content not only attracts visitors but also keeps them interested and informed. High-quality content can position your business as an authority in your industry.
    • Strottner Approach: Create informative and relevant content, including blog posts, videos, and infographics. Regularly update content to keep it fresh.
    • Have we talked about this before? Now this just feels like bragging.
  •  Effective Call-to-Action (CTA):

    • Why it’s important: A well-designed website prompts visitors to take desired actions, such as making a purchase, signing up for a newsletter, or requesting more information.
    • Strottner Approach: Place clear and strategically located CTAs on your website. Use compelling language that encourages users to take the next step.
    • Have we talked about this before? Actually, no. However, depending upon the business, we make it a priority to incorporate a link or call to action button above the fold on the main page and in appropriate locations on sub-pages.
  • Loading Speed:

    • Why it’s important: Slow-loading websites can lead to high bounce rates. Users expect instantaccess to information, and search engines may penalize slow sites in rankings.
    • Strottner Approach: Optimize images, use browser caching, and choose a reliable hosting provider to improve website speed.
    • Have we talked about this before? Yes, but we’ve already shared the post above!
  • Security:

    • Why it’s important: Cybersecurity is a growing concern, and users need assurance that their data is safe. A secure website builds trust with visitors.
    • Strottner Approach: Implement SSL encryption, regularly update software, and conduct security audits to protect against potential vulnerabilities.
    • Have we talked about this before? Not yet, but we will soon! In the meantime, we offer a wonderful program call “StrottLOCK” that addresses this directly. Email us for info on that…
  • Social Media Integration:

    • Why it’s important: Social media is a powerful marketing tool. Integrating social elements into your website helps expand your online presence and facilitates user engagement.
    • Strottner Approach: Include social media sharing buttons, display social feeds, and encourage user-generated content to leverage the reach of social platforms.
    • Have we talked about this before? We haven’t. Maybe some day as part of a larger social post.
  • Analytics and Tracking:

    • Why it’s important: Understanding user behavior is vital for making informed decisions and optimizing your website’s performance.
    • Strottner Approach: Implement analytics tools like Google Analytics, to track visitor data, user interactions, and website performance. Strengthen GA with Google Search Console, and the valuable information gleaned from Impressions and Click data. Use these insights to refine your strategy.
    • Have we talked about this before? Oh boy, have we! We love this topic and keep finding new tools!

Final Thoughts

You might be wondering…

A successful website is a dynamic and well-thought-out combination of design, functionality, and user-centric features. By focusing on these 10 crucial website design factors, businesses can create a compelling online presence that not only attracts visitors but also converts them into loyal customers, ultimately contributing to long-term success in the digital landscape. If you are worried about your site, or thinking about starting a new business, contact us today at, and we’ll build you a beautiful, functional, and ROI focused website.