Navigating the SEO Landscape in 2024: A Guide for Small Businesses

blocks with SEO icons

A new year is upon us, and that means it’s time to inundate you with columns about how the digital landscape never stops changing. We do this for a variety of reasons, the content is evergreen, and because in a technological age, it’s true. In our digital landscape, small businesses face the significant challenge of establishing and maintaining a robust online presence. Search Engine Optimization (SEO) continues to be a critical component to achieving this presence, shaping the visibility and success of businesses online. As we step into 2024, let’s explore the SEO topics that we expect small businesses to face, and that they should focus on. Further, with each topic we’ll address how outsourcing SEO efforts (to us, ideally) is a time and money saver. We’ll do it in the tried-and-true format we’ve discussed before, the listicle!

Buzz Lightyear talking to Woody about Listicles

  1. Mobile-First Indexing (we bring your tomorrow’s topics, yesterday!):
    • In 2024, Google is prioritizing mobile-first indexing, making it imperative for small businesses to ensure that their websites are mobile-friendly.
    • Outsource the optimization of your website for mobile devices to the Strottner team so that we can implement responsive design and ensure a seamless user experience across different screens.
  2. User Experience (UX) and Core Web Vitals:
    • Google continues to emphasize the importance of a positive user experience, including factors like page loading speed, interactivity, and visual stability.
    • Outsource SEO efforts to us. We will enhance your website’s UX, optimizing for Core Web Vitals and improving overall user satisfaction.
  3. Quality Content and Content Clusters:
    • Content remains king, and creating high-quality, relevant content is crucial for SEO success.
    • Outsource content creation and strategy to our team so we can develop a content plan, focusing on content clusters and pillar pages to demonstrate expertise and authority in your niche.
  4. Voice Search Optimization:
    • With the rise of voice-activated devices, optimizing for voice search is becoming increasingly important.
    • Strottner Designs can assist in optimizing your content for natural language queries and ensuring your website is voice-search friendly.
  5. Local SEO and Google Business Profile:
    • Small businesses heavily rely on local customers, making local SEO and Google Business Profile optimization crucial.
    • Allow us to manage of your Google Business Profile and local SEO efforts so we can enhance your visibility in local search results.
  6. Link Building and Backlink Profile:
    • Building a strong and diverse backlink profile is essential for SEO success, and can be a tricky process where it is easy to run afoul of google.
    • Outsource link-building activities to experts (like us!) who can secure high-quality backlinks from reputable sources, boosting your website’s authority.
  7. Technical SEO Audits:
    • Regular technical SEO audits help identify and fix issues that may hinder search engine crawlers.
    • Outsource technical SEO audits to us so we can address issues like broken links, crawl errors, and duplicate content. We audit our SEO client sites no less than once a month.
  8. Data Analytics and Reporting:
    • Monitoring and analyzing SEO performance is crucial for making informed decisions.
    • Outsource the management of analytics tools and reporting to Strottner Designs. We provide valuable insights and recommendations for improvement.

Crazed man sharing conclusions

In 2024, small businesses can no longer afford to neglect the power of SEO. This statement was true a decade ago, when we began offering search engine optimization services and is even more true now. By focusing on mobile-first indexing, user experience, quality content, voice search, local SEO, link building, technical audits, and data analytics, businesses can position themselves for success in the digital realm. Outsourcing SEO efforts by contacting us at allows small businesses to benefit from expertise and concentrate on their core operations. This will ultimately lead to achieving sustained online visibility and growth.