San Antonio Web Design Company

Frequently Asked Questions

Below you'll find answers to some of the most frequently asked questions about our website design, development, digital marketing, and Search Engine Optimization (SEO) services. We understand that every business has unique goals, challenges, and expectations, so we've compiled this resource to help you better understand our process, timelines, pricing, and the strategies we use to help businesses succeed online.

Whether you're considering a brand-new website, redesigning an existing site, improving your search engine rankings, or exploring digital marketing solutions, these FAQs are designed to provide clear and helpful insights. If you don't see the answer you're looking for, our team is happy to help. Please feel free to reach out and contact us to discuss your project, ask questions, or schedule a consultation. We look forward to learning more about your business and helping you achieve your online goals.

Frequently Asked Questions

Website Design FAQs

At Strottner Designs, we have a number of website packages, designed to accommodate a variety of budgets. We’ve found that these packages will be sufficient for 90% of the website clients we work with. For that other 10%, we can create a custom proposal. Now, custom doesn’t mean expensive, it means tailored to our client’s needs. Contact us today to request a price/services overview or a custom quote.

It does not! Every website we create is custom to the client. We have a very detailed questionnaire that every design client fills out, and we do a significant amount of research on your industry before we get to work.

Each project is unique, and timelines vary. We operate on a First-In, First-Out basis, so when someone is considering working with us, we recommend that they reserve their place in the queue as quickly as possible. Ultimately, on any project, the pace of a project is determined by the client. Logo concepts are typically turned around in 2-3 weeks, websites in 4-5 weeks. The client impacts the overall timeline much input they can provide during the initial stages, they’re availability with feedback, and how soon the content is ready – all this affects the speed of completion. The functionality needs may also play a role – more complex/larger sites or designs will take more time to develop.

Yes, whether it is a business card design, or a 50-page website, once the final invoice is paid, the project belongs to you. We request the ability to share it in our portfolio, as we take pride in our work.

Yes. We believe that WordPress is the best content management system available, and currently around 40% of the websites on the internet use it. It’s very user friendly, flexible, and easy to build upon. We will provide you with a user guide so that you can update the site yourself, or if you engage in one of our Concierge programs, all of your updates will be handled by Strottner Designs.

Absolutely not! We have clients all over the state, the country, and some that are international. It’s an interconnected world, and we welcome the opportunity to provide our services to you, wherever you are located!

You certainly can! We will provide you with a User’s Guide, and we will always be available if you have questions. Alternatively, if you engage us for SEO, Social Media, or any of our Concierge programs, all updates can be handled by your team at Strottner Designs!

Yes, but that is not the terminology we use. Your site will be “responsive.” This means that no matter what device someone uses, it will show up perfectly! Google loves this, and we test the site before we launch it to make sure that it looks good!

For our design projects, we accept 50% at time of contract, and 50% upon final approval. When your final balance is paid, we deliver all files to you digitally for graphic design projects. For website projects, when the final balance is paid, we launch! In the case of Concierge clients, payment is made on a monthly basis.

Quite a bit, actually! Our goal is to take your vision from your head, and put it on paper or on the internet, in the form of a logo, a business card, a website, etc. Your input and feedback are critical, and each of our design packages includes a certain amount of time for feedback and revisions. In the case of websites, we also include a certain amount of time after the website is launched where revisions and edits can be made at no additional charge.

Typically, you will write the content for your site, and we will help you refine it. No one knows your business, your services, and your background better than you do. However, sometimes people just don’t have the time or the desire to sit down and write for themselves. In those cases, we have a copywriter on the team and he’s always looking for something to write!

Hosting is a critical component for your website, it’s a recurring fee that everyone must pay to have their site live on the internet. We offer hosting services, but there is nothing wrong with procuring hosting for yourself.

Yes, there can be. Your website domain is a recurring fee, that can be purchased in different yearly increments. Some clients have us handle this for them, and if we host, often purchase the domain as well. In the case of WordPress, there are plug-ins that provide functionality to the website. Most of the time we can get the affect we want with a free plug-in, but sometimes a premium plug-in is called for. In those cases, it can be a one-time fee, or an annual fee. It just depends.

We’re going to be here for you if you need help! We’ve been doing this for over 20 years and don’t plan to slow down anytime soon. Just email us and we’ll respond right away!

We wish we could say yes to this, but while we control for many factors, there are some we can’t. If your grandmother is still going online using a dial-up model and CRT monitor, zoomed in at 200%, we cannot promise the site will look the way we planned. However, this is a specific, and unlikely, example. Most people, on most devices, using most browsers at 100% zoom, will see your site the way you want them to.

Frequently Asked Questions

Website Accessibility FAQs

Accessibility ensures that people with disabilities can navigate and use your website. It’s not only a legal requirement in many regions (e.g., ADA, EAA) but also improves usability for everyone.

The Web Content Accessibility Guidelines (WCAG) are built around four principles: Perceivable, Operable, Understandable, and Robust. These serve as the foundation for accessible design.

Use descriptive alt text that explains the image’s content or function. If an image is decorative, use an empty alt attribute so screen readers skip it.

Make sure all interactive elements are accessible by keyboard. Test your site using only the Tab key to confirm smooth navigation.

Low color contrast, vague link text, flashing animations, and inconsistent layouts are frequent issues. Following WCAG guidelines helps prevent them.

Frequently Asked Questions

WordPress Plugins & Updates FAQs

Most plugins and themes should be updated as soon as new versions are released, especially if they include security fixes. At Strottner Designs, we typically check and apply updates weekly for clients on our maintenance plans. This keeps sites secure without risking conflicts from rushed updates.

Ignoring updates can lead to security vulnerabilities, plugin conflicts, or even site crashes. Over time, outdated code becomes a magnet for hackers and can make your site incompatible with the latest version of WordPress. It’s like skipping oil changes—you might be fine for a while, but the problems will catch up.

Unfortunately, yes. Some updates introduce code changes that don’t play nicely with your existing setup. That’s why we always test updates in a staging environment before applying them live. It’s the difference between safe testing and trial by fire.

Our WordPress Care Plans include regular plugin and theme updates, site backups, security monitoring, performance checks, and detailed monthly reports. We handle all the technical upkeep so you can focus on your business without worrying about what’s going on behind the dashboard.

You can, but it’s risky if you don’t have a backup strategy or staging environment. One bad update can take your site offline or break key features. Having Strottner Designs manage your updates means they’re done safely, efficiently, and with expert oversight—no surprises, no downtime.

Frequently Asked Questions

Website Security FAQs

Yes, WordPress can be very secure when it’s properly maintained. Most problems come from outdated software, vulnerable plugins, weak passwords, poor hosting, or websites that simply aren’t being monitored. The platform itself isn’t the problem nearly as often as neglect is.

Updates should be reviewed regularly and installed when appropriate, especially when they address security vulnerabilities. That doesn’t mean blindly clicking every update button the second it appears. Good maintenance includes backups, compatibility checks, and making sure an update doesn’t solve one problem while creating three new ones.

Absolutely. Once a vulnerability becomes known, automated tools can scan the web looking for sites still running the affected version. Your business doesn’t need to be specifically targeted. The site only needs to be running software with an opening somebody already knows how to exploit.

Yes. Hosting affects much more than where the website lives. A good hosting environment can provide server-level security, monitoring, SSL support, backups, and other protections that reduce risk and make recovery easier if something goes wrong.

Start by finding out who is responsible for WordPress updates, backups, malware monitoring, hosting, and security alerts. If the answer is “I think someone handles that,” it’s worth getting a clearer answer. Our StrottCARE maintenance and security services are built around ongoing WordPress updates, backups, monitoring, and support so those responsibilities don’t quietly fall through the cracks.

Frequently Asked Questions

Search Engine Optimization (SEO) FAQs

SEO, or search engine optimization, is a large number of actions performed both on and off of your website with the ultimate goal of making your site the easiest one for potential customers to find and click on. It’s not necessarily about having a lot of traffic to your site, it’s about having the RIGHT traffic going to your site! We speak about this topic a lot on our Blog.

SEO takes dedicated effort over time, and there are a lot of factors that go into a successful campaign. For a new client, we tell them to expect 6-12 months before they have the placement that they are looking for. Sometimes it happens faster than this, other times it can take longer. The industry you’re in can be a significant factor in how long results take. Proper SEO results are a marathon, not a sprint.

Possibly never. And #1 in Google might not need to be your goal. If your calendar is full of on-line appointments, with a 3-month waitlist, and business is booming, but you aren’t #1 in Google, will you be OK with that? We’ve found that most clients are fine with that scenario. With that said, we can’t guarantee placement. Many of our clients achieve #1 placement for certain keywords, and not for others. It’s great to be #1, it’s better to have the right traffic, and plenty of customers.

Exclusively.

In our experience, the sites that regularly add content on a consistent basis see the best results. The content must be relevant, of course.

A backlink strategy is definitely beneficial. If there are two sites that are built identically, and built well, but one is building backlinks and the other isn’t, the site building backlinks WILL outperform the other site over time.

Unfortunately, we only offer our SEO programs for WordPress sites. We DO offer a WordPress conversion, so contact our team to learn more about that!

What we have seen with clients that stop actively working on their SEO, is that their placement drops. If they were on the first page of Google results, within a few weeks they are no longer found there. This doesn’t always happen, but SEO is an active process and when it is stopped, the benefits also stop.

No, AI will not make SEO experts obsolete. While AI can automate certain tasks, human expertise is essential for creativity, ethical decision-making, and strategic planning.

Small businesses can use AI tools to improve efficiency in data analysis, content generation, and technical SEO, allowing them to focus on other areas of their business.

AI can generate content that is optimized for search engines, but human writers are still needed to add creativity, emotion, and nuance to the content.

Over-reliance on AI can lead to a lack of creativity, potential ethical issues, and missed opportunities for strategic insights that require human judgment.

Businesses should embrace AI tools to enhance their SEO efforts while continuing to invest in human expertise. A balanced approach will yield the best results.

AI will play an increasingly important role in digital marketing, automating routine tasks and providing data-driven insights, but it will work best in collaboration with human experts.

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Strottner Designs Round Logo - A San Antonio Texas Website Design and SEO Company
Strottner Designs, LLC
825 W Bitters Rd #106
San Antonio, TX 78216
Phone: (210) 588-9602
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