Design & Marketing Blog

Google My Business has made some critical changes during the COVID-19 Pandemic

March 27th, 2020 Patrick StrottnerThe Critical Details: Businesses can mark themselves as "Temporarily Closed" Review functionality has been disabled - so don't solicit reviews for now. Owners can't respond to reviews either. Q&A functionality has been removed temporarily. Health related businesses are getting priority. New listings and verifications are delayed. Restaurants, grocery stores, and breweries are now allowed to…

Why are your competitors ranking higher than you?

February 26th, 2020 Kurt GardnerIt’s becoming an all-too familiar story. Businesses big and small in San Antonio are increasingly aware of the value of the internet for acquiring leads and making sales. But when they enter their company name into a Google search, they’re often disappointed with what they see. The first question they have when they come to…

Your Business Marketing Checklist

January 30th, 2020 Kurt GardnerNo matter how large or small your business is, there are myriad ways of marketing it to bring in more customers and sell more of your products and/or services. Check out the following list to make sure you’re taking advantages of all of these tips. And remember — Strottner Designs can help you with all…
search engine marketing

The Power of SEM

October 23rd, 2019 Kurt GardnerWhat is SEM? Search Engine Marketing, or SEM, is the technique for acquiring traffic, leads and new business from both unpaid and paid online efforts. It’s comprised of two parts: SEO: Acquiring traffic through unpaid (organic) means. It requires a website that is optimized for search, which includes having all the right keywords, tags and…

SEOctober Returns for the Sixth Year!

October 17th, 2019 Michael CarrollWhat is SEOctober? SEOctober is our annual awareness effort, where we spread the word on the importance of Search Engine Optimization for your business, and we do it by offering you a discount. The first step almost every person takes online these days is to search Google for a product, service, how-to guide, or answer…

#StartupSeptember is for You

September 13th, 2019 Michael CarrollAt the end of last month we talked about how the best month of the year to start a business is September. Well, it's now September, and because I procrastinated a bit, it has taken me this long to introduce #StartupSeptember. It's amazing how easy that is to do, isn't it? You've probably been doing…

School is In, Time to Get to work!

August 29th, 2019 Michael CarrollIt's the most wonderful time of the year. Many think that Christmas is, and we agree. But right now, with Autumn around the corner, is the most wonderful time of the year to start a new business. Research has shown that the average worker is more productive in Autumn. In fact, September, October and November…

Email Marketing Is Still a Valuable Tool in 2019

August 20th, 2019 Kurt GardnerWith all of the new and different ways there are to market in today’s online world — including pay-per-click ads, social media and other forms of content delivery — you may be wondering how email marketing is holding up this year. The answer? Just fine, thank you. Email remains one of the most cost-efficient and…
Mobile Friendly Site

Are You Mobile?

July 29th, 2019 Michael CarrollAnd Why Is It Important? In 2015, Google changed the game on search engine results by checking if a site was mobile responsive. Quickly dubbed, "Mobilegeddon," Google’s post started out by stating the reasoning behind the change: “When it comes to search on mobile devices, users should get the most relevant and timely results, no…

The Trouble With Content

July 15th, 2019 Michael Carroll"How long is this project going to take?" It's a tricky question, because every project requires important participation from our client. In the beginning (and we're starting after the sales process, let's assume agreements are signed, deposits have been made, etc.), we don't begin work until we receive all of the content that the client…

A Bad Website Is Even Worse for Your Business

July 9th, 2019 Kurt GardnerIn today's online marketplace, every business needs a website, whether they're selling medical services, home improvement or clothing. But here's a scenario we’ve seen plenty of times. Looking to save time and money, some businesses will try to create and maintain their own websites in-house with their own limited staff. Or they'll use an economical…

What Do I Do With Videos?

June 26th, 2019 Michael CarrollLast week a client came to us with a video that they had produced. Dr. Matthews, a fantastic Sports Medicine doctor (I speak from experience, she has treated my daughter for multiple, volleyball related injuries), had a video produced and everyone involved wanted to get the video online as soon as possible. Internally there was…

Why Should You Exhibit Your Business At Trade Shows?

June 20th, 2019 Kurt GardnerEven though the internet has transformed the ways businesses communicate with their customers, there’s still an enormous value in meeting them face-to-face. A fun and effective way to do that is at a trade show. In San Antonio, trade shows are held each year for virtually every type of business — garden shows, home improvement…

Brochure vs. Rack Card

June 7th, 2019 Patrick StrottnerThese days, the majority of a business’s marketing efforts and budget go to digital inbound marketing such as SEO for their website, Social Media Management, and PPC advertising (we offer all of these), but all businesses still require printed collateral such as brochures and rack cards. We are often asked what we recommend — a…
laptop over a handicapped symbol

ADA Compliance and Your Website

May 14th, 2019 Michael CarrollWhat do we know about ADA compliance and Websites? Everyone is familiar with the Americans with Disabilities Act (ADA). This Act was passed by the federal government in 1990, to protect people in need of physical accommodations, such as elevators and ramps for wheelchairs, or Braille on ATM buttons. Importantly, ADA compliance prevents discrimination against…
Content Marketing for San Antonio Companies

What Is Content Marketing…and Why Do I Need It?

April 23rd, 2019 Kurt GardnerAs you’re well aware, traditional marketing techniques such as direct mail, cold calling and print advertising are fading into the background. Online is now the place to be for all businesses, regardless of their size or what they have to sell. But online marketing techniques are different than the old methods. You know by now…
Spring is Blooming!

When Should You Update Your Brand Image?

March 28th, 2019 Kurt GardnerWinter is over. The weather is warming up and the flowers are in bloom. That can only mean one thing. It’s time for some spring cleaning! And that goes not only for your home and garden but for your business, too. There’s nothing like a fresh new look to give your brand image a much-needed…
SEO - Search Engine Optimization

Why Should You Outsource Your SEO?

February 22nd, 2019 Kurt GardnerIn today’s crowded and competitive online world, it’s getting tougher and tougher to get noticed. Everyone is fighting for a top spot on search engine results pages (SERPs). Regardless of whether your company is a conglomerate, with many national locations, or simply consists of one small-town storefront, the challenge remains the same — to get…

New Year, New…What, Exactly?

January 25th, 2019 Michael CarrollAccording to US News & World Report, 80% of New Year’s Resolutions fail. So many of us mark the arbitrary deadline of a new year with new goals. The plan is to lose weight, get our finances in order, read more books, travel to exotic destinations, or get better with stress. And typically, by the…

What is the Google 3 Pack?

July 11th, 2018 Michael CarrollYou know what the 3 Pack is, even if you didn't realize that it has a name. As time has gone by, and search results have gotten more diverse and sophisticated, the page where you see your results has changed. We've gotten used to seeing the Sponsored Ads, the Map, and the organic results below…