search engine marketing

a picture of a cannon to represent canonical tags

Understanding Canonical Tags: A Small Business SEO Lifesaver

A consistent theme in our SEO 101 series involves the fact that Search Engine Optimization continues to evolve, and practitioners...

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The Magic of Anchor Text: Boosting Your SEO One Link at a Time

In the sprawling world of digital marketing, there’s a quiet hero that plays a pivotal role in your website’s visibility...

a fantasy landscape with books as the ground introducing the image SEO topic

The Ultimate Guide to Image Alt Attributes and SEO

In our online age, the phrase “a picture is worth a thousand words” takes on new significance, in particular when...

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Understanding Keyword Consistency For Fun and Profit

When it comes to search engine optimization (SEO), there are many moving parts, from backlink building to content creation. However,...

blocks with SEO icons

Unlocking the Power of SEO – Now with Math!

  In the fast-paced world of digital marketing, standing out can seem like an impossible task. But as we’ve said...

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Understanding Website Headers and Their Importance for SEO

When you dive into the world of website construction, you’ll quickly encounter something called “headers.” These might seem like a...

search engine marketing

The Power of SEM

What is SEM? Search Engine Marketing, or SEM, is the technique for acquiring traffic, leads and new business from both...