Are You Mobile?

Strottner Designs

And Why Is It Important?

In 2015, Google changed the game on search engine results by checking if a site was mobile responsive. Quickly dubbed, “Mobilegeddon,” Google’s post started out by stating the reasoning behind the change:

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.”

The change was going to be huge, and we announced it to our clients, letting them know that we would analyze their sites for free, and convert to a mobile responsive design at a discounted rate. We would change the site from the one on the left, to the one on the right, improving the user experience:

Our understanding was that mobile-friendliness was about to be a ranking signal, and sites that were not responsive would be punished in the results. It was a simple “yes or no” question, and would require a lot of work.

Was it a Big Deal for SEO Purposes?

Not as big as we worried about at the time. Google effectively managed to change the design of a lot of sites and how they present the user experience, in a short amount of time…with the risk of losing their placement if they didn’t comply.

Where Does Mobile Responsiveness Stand Now?

In the 4 years since this update, responsiveness has become increasingly more important for business websites. As of 2018, up to 70% of web traffic happens on a mobile device…and consumers spend more than five hours a day on their smart phones. Clearly this market research doesn’t include my children, as that would swing the number higher!

According to The Boston Consulting Group, there are other concerning stats that you should know:

  • More than 3 in 10 people would stop seeing friends before they would give up their phones.
  • 45% of people would put off going on vacation.
  • 46% would be willing to give up a day off per week.
  • More than 55% would rather forgo dining out for 12 month, than give up their smartphone.

In a statistic that intrigues and disgusts, more people worldwide own a cell phone than a toothbrush. We’re not sure how this was determined, and have decided not to dig into the methodology.

At Strottner Designs, we build websites for businesses, so what does this mean for you, besides the obvious? The obvious being that you intuitively know that your website should be mobile responsive.

Where I Leave You With Impressive Stats In Lieu of a Compelling Conclusion

  • According to Google, 89% of People are likely to recommend a brand after a positive experience on Mobile. 57% won’t recommend a business with a poorly designed mobile site.
  • 80% of smartphone users are more likely to purchase from companies with mobile sites that help them answer questions easily.
  • Over 40% of online purchases were done on mobile as of 2017.
  • 70% of smartphone users who bought something in a store first looked at their phone for info about the purchase.
  • 35% of people who searched on their phone spent more than they expected in store.
  • As of 2018, the average mobile page still takes over 15 seconds to load, but 53% of visits are abandoned if the site takes longer than 3 seconds to load! For every additional second, conversions fall by 12%…

Contact us today to review your site, or if you would like to learn more about the statistics and info we’ve shared in this post. We will ensure that you are fully responsive, optimized and putting your best digital foot forward.