The Importance of ADA Compliance and Its Impact on SEO

The internet is an integral part of our daily lives, ensuring that all individuals, regardless of their physical or cognitive abilities, can access and use web content is vital. Enter the Americans with Disabilities Act (ADA), legislation that promotes inclusivity, including in the online realm. In this blog post, we will delve into the importance of ADA Compliance for websites and its surprising relationship with search engine optimization (SEO). We have discussed this topic in the past, and are focused now on ADA compliance in an updated online environment reflecting many of the changes Google has implemented since our last post.

What is ADA Compliance?

The Americans with Disabilities Act, enacted in 1990, is a civil rights law that prohibits discrimination against individuals with disabilities. While the Act initially pertained to physical locations and employment, it has been extended over the years to cover digital spaces, including websites.

An ADA-compliant website ensures that users with disabilities can access its content just as easily as someone without disabilities. This could mean offering text alternatives for visual content, ensuring that the site can be navigated using a keyboard, or making sure that videos have captions.

Why is ADA Compliance Important?

1. Ethical Responsibility: At its core, ADA compliance is about inclusivity. A website that everyone can access is a website that truly serves its community.

2. Legal Implications: With increasing awareness and advocacy, businesses are more susceptible to legal action if their online spaces are not accessible. ADA lawsuits related to website inaccessibility have been on the rise.

3. Broader Audience Reach: Nearly 1 in 5 Americans has a disability. By ensuring your website is ADA compliant, you’re opening your business to a larger segment of the population.

The Strottner homepage showing the ADA widget for ADA compliance

See this little guy? You want him on your site!

The Surprising Link Between ADA Compliance and SEO

At first glance, ADA compliance and SEO might seem unrelated. However, many of the best practices for creating an ADA compliant website also overlap with those for SEO.

1. Enhanced User Experience: Both SEO and ADA focus on enhancing the user experience. A website that is easy to navigate and understand is not only accessible but is also favored by search engines.

2. Text Alternatives and Descriptions: Providing alt text for images, which is crucial for visually impaired users, helps search engines understand and rank the content of a page.

3. Transcripts and Captions: Providing transcripts for audio and captions for video content aids hearing-impaired users. This also gives search engines additional relevant content to index.

4. Readable Content: Clear, concise, and well-organized content is essential for users with cognitive disabilities.  Writing like this also holds the reader’s attention. Such content is also more likely to rank higher on search engine result pages.

5. Page Loading Speed: While optimizing for accessibility, many website developers focus on streamlined design elements, which can speed up page loading times. This is a well known SEO ranking factor.

In Conclusion

Ensuring that your website is ADA compliant is not only a moral and legal responsibility but it also brings with it the added advantage of potentially boosting your site’s SEO. Inclusivity and visibility go hand in hand in the digital age. By focusing on accessibility, businesses can reach a broader audience, provide a superior user experience, and enjoy improved search engine rankings. It’s a win-win situation for everyone involved.

As always, we have the tools necessary to analyze your site and let you know if you are following ADA guidelines. Email us at to learn more. Also, if you are already a Strottner Designs Concierge Client, your site is already compliant. While we may not have discussed this with you, we incorporate online ADA best practices with all SEO clients.