business marketing

The Essential Guide to Business Cards

The Essential Guide to Business Cards

Starting a business in the digital age can be a challenge. So many different items are competing for your budget,...

a picture of a cannon to represent canonical tags

Understanding Canonical Tags: A Small Business SEO Lifesaver

A consistent theme in our SEO 101 series involves the fact that Search Engine Optimization continues to evolve, and practitioners...

a social media circus tent with ringmaster

The Great Social Media Circus: Why Outsourcing is Your Ticket to the Big Top

Ladies and gentlemen, gather ’round! Today, we embark on a thrilling journey through the wild and wacky world of social...

a cat reading a newspaper thinking about hreflang

We have written an article about Hreflang

We’re back with another SEO 101 topic for your edutainment pleasure, but we need you to indulge us a little....

Crafting a Cohesive Brand Identity: The Importance of Web Design for Small Business

One of the first, and most important challenges facing your new business involves establishing a strong brand identity. This act...

A scale weighing website design and search engine optimization

Balancing Act – Navigating the Tension Between Best SEO Practices and Website Design

When it comes to inbound and online marketing, where visibility is key to success, the tug-of-war between SEO (Search Engine...

The Importance of Mobile-First Indexing for a Competitive Website

In the ever-evolving landscape of online presence, staying competitive is more than a goal. It’s a necessity. One of the...

Off-Page SEO: Unlocking the Power of External Signals

As a small business owner, you’ve likely heard of SEO or Search Engine Optimization. While most discussions revolve around on-page...

Google Analytics for Your Business

Google Analytics for Your Business

What is Google Analytics? We live in a world that is flooded with data. A recent study determined that after...

Your Business Marketing Checklist

No matter how large or small your business is, there are myriad ways of marketing it to bring in more...