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What Are the Top SEO Strategies for 2025?

seo strategies in 2025, represented by a man holding a dart

As a small business owner or entrepreneur, you know that running a business is a lot like spinning plates—it takes focus, balance, and knowing which plates need the most attention. In today’s online environment, where TikTok can be banned and other means of marketing curtailed, Search Engine Optimization (SEO) is the key that keeps your online plates spinning smoothly. Think of it as the GPS that leads customers straight to your virtual doorstep.

But here’s the kicker: the digital world isn’t just evolving—it’s sprinting forward at the speed of light. If you’re not keeping up, you’re falling behind. So, how do you keep your business front and center this year? By mastering SEO, and working with SEO masters, of course.

Let’s dive into 10 game-changing takeaways for 2025 that will help you attract more customers, stay ahead of the competition, and grow your business. And yes, we’re here to make it all happen for you. We took 130 stats found at Exploding Topics, synthesized the critical takeaways, and present our thoughts along with them.


1. SEO Market Growth Means More Opportunities

The SEO market is booming. It’s projected to grow from $82.3 billion in 2023 to $143.9 billion by 2030, with mobile SEO growing even faster at 10.0% annually.

Why It Matters for You:

This growth reflects how critical SEO is for businesses like yours to stay visible online. As more companies invest in SEO, competition will increase—but so will the opportunities for those who get it right.

How We Can Help:

We’ll position your business as a leader in your market by using the latest tools and strategies to keep you ahead of the curve.


2. Generative AI Adds Value, But SEO Remains King

Despite all the buzz around generative AI, like ChatGPT, 99% of users still rely on search engines like Google. AI hasn’t replaced traditional search—it’s enhanced it.

Why It Matters for You:

Your customers are still using Google to find solutions to their problems. Optimizing for traditional search remains the best way to get noticed.

How We Can Help:

We’ll optimize your website for both Google and emerging AI features, ensuring your business remains visible wherever your audience is searching.


3. Google is the Gateway to Your Customers

But does Google love you back?

Google handles 92% of global search traffic. Over 54% of clicks go to the first three results—and most people never look past page one.

Why It Matters for You:

If your business isn’t ranking on Google’s first page, you’re missing out on potential customers.

How We Can Help:

We’ll develop a targeted strategy to get your business into those top spots, driving more traffic to your website and more sales for your business.


4. SEO Delivers Incredible ROI

For every $1 spent on SEO, businesses earn an average of $22. Industries like real estate and B2B SaaS see ROI as high as 1,389% and 702%, respectively.

Why It Matters for You:

SEO isn’t just an expense—it’s an investment that can deliver massive returns for your business.

How We Can Help:

We’ll show you how to get the best ROI from SEO, tailoring strategies to your industry and specific business goals.


5. Great Content is Key to Getting Found

Publishing high-quality, relevant content is the most effective way to rank higher on Google. Long-tail keywords—the phrases your customers use when they’re ready to buy—account for 70% of all search traffic.

Why It Matters for You:

If your website provides helpful, engaging content, Google will reward you with better rankings—and your customers will see you as the expert they can trust.

How We Can Help:

Our team will create content that speaks directly to your audience’s needs, making it easier for them to find and choose your business.


6. Backlinks Build Trust and Visibility

Websites with active blogs attract 97% more inbound links, and pages ranked #1 on Google have nearly four times more backlinks than lower-ranked pages.

Why It Matters for You:

High-quality backlinks signal to Google that your website is trustworthy and authoritative, helping you climb the rankings.

How We Can Help:

We’ll create shareable content and build authentic connections to earn the backlinks that matter most for your business.


7. Local SEO Drives Immediate Results

Nearly half of all Google searches are local, and 88% of people who perform a local search call or visit a business within 24 hours.

Why It Matters for You:

If your business relies on local customers, local SEO is the fastest way to get them through your door or on the phone.

How We Can Help:

We’ll optimize your Google Business Profile and help you gather reviews, so you stand out in local searches and attract more customers.


8. Mobile Optimization is Non-Negotiable

Mobile devices account for 59% of global internet traffic. If your site isn’t mobile-friendly, you’re losing potential customers.

Why It Matters for You:

A slow or clunky mobile experience can drive customers away—but a fast, seamless one can convert them.

How We Can Help:

We’ll make sure your site is mobile-optimized, so your customers have a great experience no matter what device they’re using.


9. Video Content Boosts Engagement and Rankings

Video now accounts for 82% of all internet traffic. It’s 53 times more likely to rank organically on Google than plain text.

Why It Matters for You:

Videos can showcase your products, share your story, and build a personal connection with your audience—all while improving your search rankings.

How We Can Help:

From creating engaging videos to optimizing them for platforms like YouTube, we’ll help you harness the power of video to grow your business.


10. Technical SEO Keeps Your Website Running Smoothly

Issues like broken links and missing metadata can hurt your rankings. Over 66% of backlinks are broken, and 23% of websites lack structured data.

Why It Matters for You:

A technically sound website ensures Google can find and rank your content while providing a smooth experience for your visitors.

How We Can Help:

We’ll perform a thorough audit of your website to fix any technical issues, giving you a solid foundation for success.


Conclusion

SEO isn’t just for big companies—it’s the key to helping small businesses and entrepreneurs like you stand out online. By focusing on these strategies, you can attract more customers, build trust, and grow your business.

We’re here to guide you every step of the way. Let us help you unlock the full potential of SEO and take your business to new heights. The sooner you start, the sooner you’ll see results. Not sure where to start? Take our free SEO audit (found on any page of our site). Want us to run the report for you? Email us today at support@strottner.com…and remember that we have specials this month to get you on your SEO journey!

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