Blog

Before and After – Website Edition

November 8th, 2017 Michael Carroll There comes a time in every business's life when it has to look itself in the mirror and say, "Is my website outdated?" It's nothing to be ashamed of, it happens over time. We get comfortable. When we built the site, it was state of the art and looked great on a 17" CRT Monitor…

You need to include custom video in your social media marketing now!

November 7th, 2017 Kurt Gardner The results are in. Video on social media marketing is exploding, and it's only going to get bigger from here on out. By 2019, video content will be responsible for 85% of all search traffic in the United States. Facebook, Instagram and Snapchat are all optimizing their platforms for this coming wave. This is something…

When Should I say No to a Prospective Client?

November 1st, 2017 Michael Carroll If you’ve ever had a customer, you know the old saying is not true. The customer is NOT always right. Whether you call them customers, clients or patients, it’s always a tough business decision. Do I bring them on? Do I fire them? It isn’t easy to turn away new business or to discontinue existing…

Why Are There So Many Lists?

October 25th, 2017 Michael Carroll I wouldn’t call myself cranky. Others might. I’m too young to be a curmudgeon, though it is something to aspire to. And perhaps I’m offering a Hot Take on a topic that is neither hot, nor requires a take (that is truly awful writing, my apologies. I'm new to English). But one must wonder, why…

The Emotions Colors Invoke

October 14th, 2017 Patrick Strottner When it comes to brands and logos that represent those brands, color plays a big role.  Certain colors invoke different emotions.  Yellow is generally associated with optimism.  Orange is generally confident yet friendly.  Red generally is a color of excitement and gets your blood pumping (as well as increases your metabolism which is why so…

What is Inbound Marketing?

October 8th, 2017 Michael Carroll Why not start easy and explain a relatively new, yet enormous, field of marketing? It’s always good to run before you can crawl. First, let’s admit that if there is Inbound Marketing, there must be Outbound Marketing. Outbound Marketing is almost all of the marketing that we think of, and was all marketing prior to…

Ava’s Wish: A Website Spotlight

October 5th, 2017 Michael Carroll It’s customary for companies, design companies in particular, to talk about how proud we are of the work we do. And we are, our abilities have evolved with changing technologies, which is important when you began in 2002. But we have to be honest, it’s work with non-profit organizations that sometimes brings out our best…

News that we found Interesting and Perplexing

September 30th, 2017 Michael Carroll When we bought our first house we also bought a Dyson vacuum. To us, owning a Dyson indicated that we had made the transition into adulthood. Not the terrifying amount of debt, we were shockingly OK with that. But a $400 vacuum? Yup, now we’re adults. Well, Sir James Dyson is not going to be…

Tech News You Will Find Useful

September 30th, 2017 Michael Carroll (Bet you thought we were going with News You Can Use) The demise of the QR Code has been overstated. You know the QR Code, even if you think you don’t. It’s the digital box that looks like a barcode and a maze had a baby. This one takes you right to our website (insert…

Welcome to our Blog!

September 30th, 2017 Patrick Strottner We’ve been discussing our blog for a long time. Asking questions like, what do we want to use it for? Who is our audience? Do we even know how to write? Do penguins have knees? Who decides when Pumpkin Spice can be released into the world? It’s time to find out. Every week we’re going…