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News, blogs, Insights, thoughts & tidbits from the team.

The Style Sheet

Website Maintenance: The Hidden Cost of a Site That’s Hard to Update

Website Maintenance: The Hidden Cost of a Site That’s Hard to Update

Michael Carroll September 3, 2026

One of the more frustrating website problems is also one of the easiest to ignore: the site works, but nobody…

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The Future of Digital Marketing: Strategies That Actually Work in 2026

The Future of Digital Marketing: Strategies That Actually Work in 2026

Michelle Strottner August 31, 2026

Digital marketing has evolved from a simple mix of social posts and email blasts into a sophisticated ecosystem powered by…

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Your Website Isn’t a Brochure. It’s a Business System.

Your Website Isn’t a Brochure. It’s a Business System.

Michael Carroll August 27, 2026

There’s still a surprisingly common way businesses talk about websites. “We just need something clean.” Or, “We need a place…

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Why Your Brand Needs a Visual Identity Refresh in 2026

Michelle Strottner August 26, 2026

Your brand’s visual identity is more than a logo or a color palette, it’s the first impression your business makes,…

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How AI Search Is Changing Local SEO for Small Businesses

How AI Search Is Changing Local SEO for Small Businesses

Michael Carroll August 13, 2026

For years, local search followed a pretty familiar pattern. Someone needed a dentist, roofer, attorney, restaurant, accountant, or web designer.…

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Why Your Google Business Profile and Website Need to Tell the Same Story

Michael Carroll August 6, 2026

A lot of small businesses treat their Google Business Profile and website like two separate marketing properties. The website gets…

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