Blog

What is the Google 3 Pack? And is it important?

July 11th, 2018 Michael CarrollYou know what the 3 Pack is, even if you didn't realize that it has a name. As time has gone by, and search results have gotten more diverse and sophisticated, the page where you see your results has changed. We've gotten used to seeing the Sponsored Ads, the Map, and the organic results below…

Changes Are Coming! New and Improved Concierge Services are on the way...

June 29th, 2018 Michael CarrollThis year is going WAY too fast! We have no idea how we've gotten to this point, knocking on the door of July, yet here we are. Kids have been out of school for a month, everyone is looking at the way July 4th falls on a Wednesday and wondering, do I take off Monday…

How Do I Hire an SEO Professional for My Business?

May 24th, 2018 Michael CarrollWe came across an interesting article recently. Specifically, it provides guidance on how to find the right person or firm to help you with your Search Engine Optimization. SEO as a process is constantly changing, industry standards change on a regular basis, and Google regularly updates the algorithm that they use to determine organic search…

Inbound Marketing is for All Businesses

April 11th, 2018 Kurt GardnerYou may or may not be familiar with the term “inbound marketing,” but this technique has been taking the business world by storm. It doesn't matter if you’ve got one small storefront or a large corporation — inbound marketing will benefit you. What is inbound marketing? It actually consists of three parts: CONTENT CREATION It’s…

Rated a Top Local Agency in San Antonio by UpCity

February 6th, 2018 Patrick StrottnerAs you may know, Strottner Designs, LLC has been providing high quality digital marketing services to clients just like you in San Antonio, TX since 2002. However, today we’re excited to celebrate our designation as a Top Local Agency in San Antonio by UpCity, for the 4th year in a row! What Does This Mean?…

Before and After – Website Edition: Kuyrkendall & Co.

November 8th, 2017 Michael CarrollThere comes a time in every business's life when it has to look itself in the mirror and say, "Is my website outdated?" It's nothing to be ashamed of, it happens over time. We get comfortable. When we built the site, it was state of the art and looked great on a 17" CRT Monitor…

You Need Custom Video in Your Social Media Marketing!

November 7th, 2017 Kurt GardnerThe results are in. Video on social media marketing is exploding, and it's only going to get bigger from here on out. By 2019, video content will be responsible for 85% of all search traffic in the United States. Facebook, Instagram and Snapchat are all optimizing their platforms for this coming wave. This is something…

When Should I say No to a Prospective Client?

November 1st, 2017 Michael CarrollIf you’ve ever had a customer, you know the old saying is not true. The customer is NOT always right. Whether you call them customers, clients or patients, it’s always a tough business decision. Do I bring them on? Do I fire them? It isn’t easy to turn away new business or to discontinue existing…

Why Are There So Many Lists?

October 25th, 2017 Michael CarrollI wouldn’t call myself cranky. Others might. I’m too young to be a curmudgeon, though it is something to aspire to. And perhaps I’m offering a Hot Take on a topic that is neither hot, nor requires a take (that is truly awful writing, my apologies. I'm new to English). But one must wonder, why…

The Emotions Colors Invoke

October 14th, 2017 Patrick StrottnerWhen it comes to brands and logos that represent those brands, color plays a big role.  Certain colors invoke different emotions.  Yellow is generally associated with optimism.  Orange is generally confident yet friendly.  Red generally is a color of excitement and gets your blood pumping (as well as increases your metabolism which is why so…

What is Inbound Marketing?

October 8th, 2017 Michael CarrollWhy not start easy and explain a relatively new, yet enormous, field of marketing? It’s always good to run before you can crawl. First, let’s admit that if there is Inbound Marketing, there must be Outbound Marketing. Outbound Marketing is almost all of the marketing that we think of, and was all marketing prior to…

Ava’s Wish: A Website Spotlight

October 5th, 2017 Michael CarrollIt’s customary for companies, design companies in particular, to talk about how proud we are of the work we do. And we are, our abilities have evolved with changing technologies, which is important when you began in 2002. But we have to be honest, it’s work with non-profit organizations that sometimes brings out our best…

News that we found Interesting and Perplexing

September 30th, 2017 Michael CarrollWhen we bought our first house we also bought a Dyson vacuum. To us, owning a Dyson indicated that we had made the transition into adulthood. Not the terrifying amount of debt, we were shockingly OK with that. But a $400 vacuum? Yup, now we’re adults. Well, Sir James Dyson is not going to be…

Tech News You Will Find Useful

September 30th, 2017 Michael Carroll(Bet you thought we were going with News You Can Use) The demise of the QR Code has been overstated. You know the QR Code, even if you think you don’t. It’s the digital box that looks like a barcode and a maze had a baby. This one takes you right to our website (insert…

Welcome to our Blog!

September 30th, 2017 Patrick StrottnerWe’ve been discussing our blog for a long time. Asking questions like, what do we want to use it for? Who is our audience? Do we even know how to write? Do penguins have knees? Who decides when Pumpkin Spice can be released into the world? It’s time to find out. Every week we’re going…