
You’re ready to get your website started, or even redesigned. The copy has been carefully written and edited. You’ve determined which product and services you’re going to feature. But there’s just one more thing to consider: a color scheme.
What do I do? What do I do?
It’s not frequently thought about, but color actually plays an important role in our daily lives. Everyone knows that red means stop and green means go. A yellow flashing light indicates caution. Even nature gives us color clues. A cloudy sky indicates rain; green leaves welcome spring; and brown leaves signal fall weather.
The color scheme of your website can also influence how your visitors perceive your brand — even when they don’t realize it!
Pantone, the industry leader in color matching for graphics, has named Mocha Mousse the color of the year for 2025. This medium brown color can lend a nice accent to a variety of websites:
• Chocolate/candy makers
• Coffee distributors/coffee shops
• Wood finishers/builders
Regardless of the size of your business — and even how long it’s been in existence — you probably have colors in your signage, advertising and official logo that trigger a sense of reassurance and satisfaction among your customers. Even nostalgia is a nice feeling to bring to your customers.
Does the color blue make them think positively of the last time they used your services or purchased your goods? If you install swimming pools, it’s practically a shoo-in. If you have a high-end skincare practice, white backgrounds can be classy and allow images to pop.
Considering these factors will give you some clues about the color schemes you’ll want to integrate into your new site.
Keep in mind that colors can influence consumers in a variety of ways — some of them quite unexpected. In 2011, Coca-Cola changed the color of its trademark red can to white for the first time in decades. This was intended to help raise funds for polar bear conservation, but it provoked some amusing complaints:
• The white cans containing regular Coke looked like the silver Diet Coke cans.
• The Coke in white cans tasted different than the beverage in red cans(!).
• Consumers were generally confused by the new color. Is it diet? Regular? Caffeine-free?
Needless to say, the familiar red cans were back on shelves within a month.
Looks
Although it seems obvious, nobody likes to look at a noisy, awful-looking website. Cheesy animated bugs and horrible, clashing colors are virtually guaranteed to raise your bounce rate. Make sure the colors on your website tell the story of your business…and are also easy on the eyes.
Perception
Different color schemes can different feelings.Some examples:
According to Buffer, more than 90% of a consumer’s consideration of a product is made on color alone — and that means your website, too. The color scheme you choose is important for how you want your customers and prospects to feel.
Sales!
Your website’s color palette can determine whether your website visitors actually buy from you. For example, many people are more likely to respond to a red CTA button on your sales page versus a blue or purple. Similarly, a green banner ad is going to give different results than that same ad with a yellow or red background. Go!
Take a look at some of these example websites and check out the reasoning behind the color choices.
Everything’s big in Texas, as demonstrated by this property company’s sweeping animated video intro on its home page. The rest of the site opts for simple, minimal type and muted color tones that evoke the outdoors.
This website’s stark background draws the viewer’s focus to the pre-load animation. It’s also not afraid to have a little fun, especially since cryotherapy is an unfamiliar concept to many.
One of Strottner Designs’ most recent projects, this site serves the construction and building industries. Solid blues and blacks, as well as a montage of product shots on the home page — demonstrate that Alamo Boiler means business. Customers aren’t here to browse. They’re here for a solution. And that’s why this no-nonsense site is easy to navigate quickly — and get the job done!
We can’t wrap up this discussion without focusing the microscope on our own website.
Note the extensive color blue (trustworthy!) and the use of animation to showcase the numerous projects we’ve had a hand in. Tabs take you to pages that answer all the questions you may have to make your buying decision.
With more than 20 years of experience, Strottner Designs has worked magic for a variety of industries, large and small. Strottner Designs’ President, Patrick Strottner, says “The key to a great website (in addition to functionality, optimization and structure), is a well designed site that has consistent branding: imagery, logo, fonts and of course, carefully chosen colors that match the brand. It’s best to not use a pre-made template off the shelf with pre-selected colors “close” to your brand colors; custom designs are our specialty.”
Ready to get started? Contact us for a quote and let us help you to start benefiting from the wonderful world of color!
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