You need to include custom video in your social media marketing now!
The results are in. Video on social media marketing is exploding, and it’s only going to get bigger from here on out.
By 2019, video content will be responsible for 85% of all search traffic in the United States. Facebook, Instagram and Snapchat are all optimizing their platforms for this coming wave. This is something the national brands have already embraced, since Facebook video views have grown to eight billion per day!
When you post videos to your Facebook business page, you’re capturing new audiences in a unique way with an engaging moving image and a reflection of your company’s personality. You can even use video for your cover image, as we’ve done on ours.
Online video is immensely flexible for your needs. You can use it for interviews with company principals and employees, business tips, demos of your products — even holiday parties, grand openings, corporate events and office tours. You can have real-time presentations via Facebook’s live broadcast feature. And if you attend trade shows as part of your business plan, think about how impressive your onsite videos can be!
Videos can also be endlessly multipurposed. They can be shared across all of your social platforms, including Instagram, Twitter, Snapchat and YouTube. You can also embed them on your website and add links to your email marketing campaigns.
Here are the six main reasons you should be using video in your social media strategy now:
- Build brand awareness
- Increase lead generation
- Enhance online engagement
- Improve your SEO
- Video is measurable
- Video is cost-effective
Don’t know how to begin? Not to worry — that’s where we come in. We’re the social media and video experts, and we can create an effective series of videos for you that will quickly raise your company’s brand awareness.
Contact us today to see samples of video campaigns we’ve done for clients that have made a big difference!