Why Should You Outsource Your SEO?

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Strottner Designs, LLC

In today’s crowded and competitive online world, it’s getting tougher and tougher to get noticed. Everyone is fighting for a top spot on search engine results pages (SERPs).

Regardless of whether your company is a conglomerate, with many national locations, or simply consists of one small-town storefront, the challenge remains the same — to get it on Search Page One.

But just having a live website isn’t enough. Your site must be optimized for relevant keywords, as well as inbound and outbound links. It must also be monitored regularly to track its performance. That’s why a robust Search Engine Optimization (SEO) program is so essential.

You may think that you can assign these tasks to your current in-house staff, but that isn’t necessarily the right solution. Here are some excellent reasons for hiring an outside firm to perform this work:

You’ll free up your staff and save money

Utilizing existing employees to perform SEO may seem like an economical way to go, but it’s not really. Lack of experience and too little time to devote to the task can result in wasted hours for minimal results. Worse yet, inexperienced staff can do some SEO that violates rules can put your company in a “time out” situation with search engines like the almighty Google.

Furthermore, since SEO is an ongoing effort, it will continue to take time away from the other important duties that your staff would otherwise handle. And bringing on a full-time expert isn’t cheap. According to ZipRecruiter, the average salary for an SEO Manager in San Antonio is over $62,000 as of Feb. 20, 2019 — and that doesn’t add in the cost of insurance, benefits, etc.

One solution remains — to hire a reliable outside SEO firm. Along with a lower monthly fee and no employee overhead, you can realize these advantages:

You can count on the expertise of a reliable SEO firm

Effective SEO requires skill and expertise. It’s not something that can be taught to an employee overnight. When you retain a quality SEO firm, you can be confident that you’re hiring professionals who will not only deliver results but preserve the integrity of your business

You’ll discover a fresh marketing approach

You may have been doing your own marketing for your business for years — first with traditional print and mailers, then moving into the online space. What you may not be doing is updating your strategy, and you may find that your time-tested sales pitches are delivering fewer and fewer results.

An outside firm take get a bird’s eye view of your business and be able to identify problems with your efforts that you may not have noticed. Conversely, they can identify new opportunities that may have escaped your purview.

Your SEO updates will be performed consistently

When you leave SEO to existing staff, in addition to lack of effectiveness and potential problems, they may simply not be able to devote enough time to the process. SEO is something that needs to be performed regularly in order to keep up with the ever-changing algorithms of search engines as well as the rise and fall of keyword popularity.

It’s good for your peace of mind

When you utilize the services of SEO experts, you can rest assured that your business’s online presence is in good hands. The SEO firm will consistently monitor performance and provide you with a regular status report so you can see that your investment is worthwhile.

At Strottner Designs, LLC, in San Antonio, we are committed to the success of all our partners. We offer three different SEO packages to fit businesses of all sizes. Contact us and start supercharging your SEO efforts today.

The image above is an Analytics dashboard of an actual Strottner Enterprise SEO client. Note the figures circled in red; this growth of new audiences and website users is the result of a rigorous, effective SEO program.