Email Marketing Is Still a Valuable Tool in 2019

August 20, 2019
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Strottner Designs

With all of the new and different ways there are to market in today’s online world — including pay-per-click ads, social media and other forms of content delivery — you may be wondering how email marketing is holding up this year.

The answer? Just fine, thank you.

Email remains one of the most cost-efficient and profitable forms of communication

It’s still a great solution for small businesses that need to keep a sharp eye on their marketing budgets. And the return on investment (ROI) can be considerable. According to Hubspot, email generates $38 for every dollar spent — a not insignificant 3,800% ROI!

Email is a cost-effective component to your overall marketing strategy, which includes your website, your social media efforts and PPC. It’s also a great way to strengthen your foundation of customer communication.

Email keeps you in touch with your customers

Your customers want to know what’s going on with your company, particularly if you sell goods or services that encourage loyalty and repeat business.

Regular emails will not only alert them to the next great thing, they can also be used as newsletters, event announcements or even casual updates about what’s going on in your industry.

This makes your customers feel like they’re a part of your business — and they like that.

You can encourage people to subscribe to your email list via a web portal or social media. By offering compelling content such as special email-only offers, downloadable information and other exclusive content, you’ll build a valuable contact list.

Email helps establish your authority in the business

Again, by using email as a vehicle to deliver informative newsletters, you have the opportunity to sound off about industry trends and how they affect your business. Being authoritative and informative will attract customers and prospects alike to your expertise. Who wouldn’t want to purchase from the “best in the business”?

Some compelling email statistics

  • 80% of business professionals believe that email marketing increases customer retention. (Emarsys, 2018)
  • 59% of respondents say marketing emails influence their purchase decisions. (SaleCycle, 2018)
  • The most opened emails relate to hobbies, with an open rate of 27.35 percent. (MailChimp, 2018)
  • 59% of marketers say email is their biggest source of ROI. (Emma, 2018)

More stats from Hubspot:

  • Mobile opens accounted for 46 percent of all email opens.
  • Apple iPhone is the most popular mobile client for reading emails, with 29 percent of all opens occurring on this platform.
  • 73 percent of millennials prefer to receive business communication via email.
  • More than 50 percent of U.S. respondents check their personal email account more than 10 times a day.
  • 99% of consumers check their email every day.
  • 80% of business professionals believe that email marketing increases customer retention.
  • 59% of respondents say marketing emails influence their purchase decisions.

Let Strottner help you make the most of your email campaigns

We’ve got the expertise to put your email marketing efforts over the top. From graphic design and content creation to audience segmentation and A/B testing, we can do the heavy lifting for you!

Start making email marketing an overall part of your business communication strategy. Contact us to discuss your needs today!

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