If you’ve ever sat in a meeting where someone confidently declared, “We just need some UI on this thing,” you’ve probably witnessed the quiet panic in the room as half the team nods along while secretly Googling “UI vs UX which is which??”
You’re not alone. Even seasoned marketers and business owners mix them up. But knowing the difference between UX (User Experience) and UI (User Interface) is critical if you want your digital presence to work and look good. Otherwise, it’s like building a Ferrari engine and forgetting to put in seats. Or, worse, putting in seats without an engine.
Let’s clear this up—without the jargon or tech-speak that makes your eyes glaze over.
Think of UX as the architect of a house. The UX designer decides where the rooms go, how the doors connect, and makes sure the stairs don’t dump you straight into a wall.
UX is about how something works.
Can customers find what they need in under three clicks?
Does your checkout feel effortless, or like filing your taxes?
Do people instinctively know what to do when they land on your site?
When UX is done well, it’s invisible. Users don’t notice it—it just feels right. Like walking into a hotel room and instantly knowing where the light switch is.
When UX is bad? People bounce faster than a kid on a trampoline.
At Strottner Designs, we sweat the details so your customers don’t have to. We build digital experiences that feel intuitive, effortless, and—most importantly—convert.
If UX is the architect, UI is the interior designer. UI decides whether the kitchen feels warm and inviting or sterile and awkward.
UI is about how something looks and feels.
Do your buttons beg to be clicked—or do they hide in plain sight?
Does your site radiate your brand’s personality—or look like a generic template?
Do visitors enjoy the experience, or are they squinting at neon text circa 2006?
UI is the difference between serving a gourmet meal on fine china versus a paper plate. The food might be good either way, but the experience? Worlds apart.
And here’s where Strottner Designs really shines. We don’t just make things “look pretty.” We create digital interfaces that reflect your brand’s personality and make interacting with your business feel easy—and fun.
UX and UI aren’t competitors. They’re dance partners. Peanut butter and jelly. Batman and Robin. Sure, each can stand on its own, but together, they’re unstoppable.
UX makes sure your site works.
UI makes sure your site wows.
Leave out UX, and you’ve got confusion. Leave out UI, and you’ve got boredom. Leave out both, and you’ve built a digital haunted house—people wander in, get lost, freak out, and run.
That’s why Strottner Designs never separates the two. We build with both brains and beauty from day one.
Here’s the part that matters most to you: UX and UI aren’t just buzzwords—they directly impact your bottom line.
Conversion Rates: A frictionless UX can double or triple conversions.
Brand Trust: Polished UI signals professionalism. A sloppy UI says “we cut corners.”
Customer Loyalty: People return to sites they enjoy using. They avoid ones that frustrate them.
Think of it this way: UX is making sure your restaurant has a clean menu, fast service, and logical seating. UI is the ambiance—the lighting, the music, the decor. Together, they determine whether people stay for dessert or head across the street.
When you let Strottner Designs manage your site, you’re not gambling with these outcomes. You’re investing in a team that knows how to engineer smooth customer journeys and make them irresistible to the eye.
We’ve all seen the horror stories:
Great UI, Terrible UX
A stunning site with gorgeous visuals, bold fonts, and cinematic photography. But click “Buy Now,” and you’re dragged through five confusing steps before checkout. Result: abandoned carts galore.
Great UX, Terrible UI
A site that’s lightning-fast, logically structured, and easy to use. But it looks like it hasn’t been updated since MySpace was cool. Customers may trust the function, but they won’t trust the brand.
Both are half-baked solutions. You need the full cake. That’s exactly what you get when you partner with Strottner Designs—brains and beauty, working together.
You’re busy running a business. You don’t need another item on your to-do list, especially one as complex as managing a website. That’s where we step in.
When you hand your site to us, you get:
Smart UX design that guides customers effortlessly.
Engaging UI design that communicates your brand instantly.
Ongoing management so your site evolves as your business grows.
We don’t just hand you a shiny new site and say “good luck.” We stick around to keep it working, updating, and delivering results.
So what’s the difference?
UX makes things work.
UI makes things shine.
Together, they make your brand unforgettable.
Your website is often the first handshake your brand offers. A weak handshake is awkward. A great one is confident, polished, and leaves a lasting impression.
At Strottner Designs, we make sure your handshake is strong. With us managing your site, you’re not just getting design—you’re getting a digital experience that works, wows, and grows your business.
Ready for a site that doesn’t just look good but drives results? Let’s talk.
Interested in a new site and SEO, or just a new site? Visit Home of the Free Website to learn how we can build you a free or affordable site.
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