If your business operates in more than one location, your local SEO strategy has to do more than check boxes. You’re not just trying to show up—you’re trying to show up everywhere you serve, and ahead of your competitors. For multi-location businesses, this means getting organized, staying consistent, and building systems that scale.
At Strottner Designs, we help service businesses build and manage local SEO strategies across multiple cities, regions, and service areas. Whether you’ve got three locations or thirty, we make sure your business shows up when people search.
Let’s break down what matters—and how we help.
It’s not enough to rank in one market. With multiple locations, you need each branch, office, or service hub to be visible to local customers searching in their area.
But here’s the challenge:
That’s where a dedicated local SEO plan for multi-location businesses comes in. Without it, visibility gets fragmented, and you lose opportunities.
Every physical location you operate needs its own Google Business Profile (GBP). No shared listings. No shortcuts.
Each listing should include:
Consistency here is non-negotiable.
How Strottner Helps: We set up and manage each GBP, ensure information is accurate, and monitor performance across all your locations.
Your website should feature a dedicated landing page for every location. This is key for targeting search queries with geographic intent—like “roof repair in Austin” or “HVAC services near Plano.”
Each page should have:
How Strottner Helps: We create and optimize these pages for SEO and conversion. Our copywriting reflects your voice, but with local context that boosts search performance. Our services outline many of the ways we can help!
Business directories still matter. If your Name, Address, and Phone (NAP) info isn’t consistent across platforms like Yelp, Apple Maps, Bing, or Facebook, your rankings will suffer.
For multi-location SEO, it’s easy to lose control of these listings over time. Moves, rebrands, and duplicate entries all create noise.
How Strottner Helps: We audit and clean up your citations across major directories using both software and manual review. We also monitor them monthly to prevent drift.
Reviews are a top factor in local rankings—and they influence customer decisions more than any ad ever could.
But here’s the key: reviews need to be tied to individual locations. If one location has 100 reviews and another has 3, people (and Google) notice.
Tips:
How Strottner Helps: We provide tools and systems that automate review collection, flag negative feedback, and help your team respond professionally and consistently.
If you serve different regions, your content should reflect that. A blog post titled “Tips for Maintaining Your HVAC System” is fine, but one titled “How San Antonio’s Climate Affects Your AC Unit” connects directly to your audience.
Strong local SEO content for multi-location businesses should:
How Strottner Helps: We develop a content strategy tied to your business goals, then create original articles and FAQs that rank—and actually help your customers.
Schema helps search engines understand your content better. For multi-location businesses, we use LocalBusiness schema on each landing page to provide structured data for:
Proper schema improves visibility in search results and can enable rich snippets (like review stars or FAQs).
How Strottner Helps: We implement schema using best practices; clean code, no bloat, and tailored to your platform.
You can’t manage what you don’t measure. That’s especially true for multi-location SEO.
Key metrics to track:
How Strottner Helps: We track local performance across all your locations. You’ll know what’s working, and where to double down.
If you recognize any of these, you’re not alone. We fix these issues every day for clients nationwide.
We don’t just advise, we execute. When you work with us, we become your partner in building and managing a scalable, reliable local SEO strategy for multi-location businesses.
Here’s what we handle:
You focus on serving your customers. We make sure they can find you online, wherever they are.
If you want to stop guessing and start ranking, we’re here to help. At Strottner Designs, we specialize in local SEO for service businesses with multiple locations, and we’ve been doing it for over a decade.
Let’s build your presence city by city, page by page, listing by listing—together.
Contact us to learn more about how we can help!
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