small business tips Archives - Strottner Designs

A city skyline at dusk with one illuminated skyscraper breaking through a glass ceiling, symbolizing the hidden cost of a “good enough” website and the potential for business growth.

The Hidden Cost of ‘Good Enough’ Websites

Michael Carroll February 12, 2026

There’s a type of website that quietly holds companies back. It is not broken. It’s not embarrassing. It technically works.…

Understanding Google Search Console: What Business Owners Should Pay Attention To

Michael Carroll February 9, 2026

Google Search Console is one of those tools almost every business has access to, yet very few people feel confident…

Pantone Color of the Year for 2026

Michelle Strottner February 6, 2026

Pantone’s Color of the Year for 2026 is Cloud Dancer (PANTONE 11-4201), a billowy shade of white chosen to symbolize calm, serenity,…

What a Good SEO Report Should Tell You (And What It Shouldn’t)

Michael Carroll February 5, 2026

SEO reports are funny things. On paper, they exist to inform. In reality, a lot of them confuse, overwhelm, or…

Illustrated graphic titled “How Website Speed Affects Conversions,” showing a speed gauge moving from slow to fast, a laptop and phone with a shopping cart and “Buy Now” button, upward sales charts, a target with an arrow, and coins symbolizing increased revenue.

How Website Speed Affects Conversions (and Why UX Makes or Breaks Results)

Michael Carroll February 2, 2026

Most people don’t actively think about website speed. They feel it. When a page loads fast, everything just works. When…

Split-screen illustration comparing in-house SEO versus outsourced SEO. On the left, a single professional works at a desk with a desktop monitor showing SEO charts and graphs, surrounded by gears and a magnifying glass, under the text “In-House” on a blue background. On the right, a small team collaborates around a laptop with rising analytics charts, magnifying glass, and web icons, under the text “Outsourced SEO” on an orange background. A bold “VS” appears in the center dividing the two approaches.

In-House vs. Outsourced SEO: Choosing What’s Best for Your Small Business

Michael Carroll January 29, 2026

In 2026, SEO is still king for getting your website noticed,about 47% of all site visits come from organic search.…

Technical SEO Basics Every Business Owner Should Understand (No Jargon)

Michael Carroll January 26, 2026

If you’ve ever heard the phrase technical SEO basics and felt your brain quietly try to change the subject, you’re…

Illustration of a frustrated man in a blue suit holding his head while looking at a laptop on a desk. Error and warning icons, including a red “Error 404” symbol and paper plane/email graphics, surround the laptop. Large text on the right reads, “Why is my website not generating leads?” conveying website performance and lead-generation problems.

Why Isn’t Your Website Generating Leads – An Analytics-Free Blog Post

Michael Carroll January 22, 2026

Your website is your digital storefront and 24/7 salesperson – it greets prospects, guides them, and (ideally) seals the deal…

Is SEO Dead in 2026? What Still Works, What Doesn’t & What’s Emerging

Michael Carroll January 20, 2026

SEO in 2026 is a bit like the car you drive, it still has four tires and a steering wheel,…

The Style Sheet

The Hidden Cost of ‘Good Enough’ Websites

Understanding Google Search Console: What Business Owners Should Pay Attention To

Pantone Color of the Year for 2026

What a Good SEO Report Should Tell You (And What It Shouldn’t)

How Website Speed Affects Conversions (and Why UX Makes or Breaks Results)

In-House vs. Outsourced SEO: Choosing What’s Best for Your Small Business

Technical SEO Basics Every Business Owner Should Understand (No Jargon)

Why Isn’t Your Website Generating Leads – An Analytics-Free Blog Post

Is SEO Dead in 2026? What Still Works, What Doesn’t & What’s Emerging

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