Our 5-D Design Process

Our internal process for all creative work is organized into five D phases: Discovery, Development, Design, Decisions and Delivery. We make it our business to fully understand your business objectives prior to generating any creative concepts. This way time, money and other important resources are not wasted. With this approach, expectations and goals are met or exceeded.


This is the step where we sit down for a meeting or initial conference call via phone. We give some additional background about our company, what we can offer to you as a client and show examples of past work. Additionally, as a key component of the entire process of the project, we will learn about you, your company’s background and the scope of design that you are looking for from us. At the end of this step, we will agree on terms and sign a design contract (50% of the design fee will be required to start a project).


This step is critical for the progress of your project. This is where we do background research, view your comparables from your questionnaire and learn more about your field. We will gather information from you (i.e. photos, copy and anything else we need to complete the project). We will also start creating mockups and layouts for the project. This is a very fluid step with the client having ample time to provide input… additionally; we may gather additional information from you, the client.


This is the fun step…. the design! This is the step where our creative juices are flowing and we are developing the actual design. We take all of the information from the previous steps and put them on paper to layout the design concepts. We work to create the feel and direction that your brand is going to take! We will make concept sheets for logos and print work and we will provide website designs in beta mode; either on a private server or password-protected for administrators to login to view.


As the client, you will be able to view the design concepts from the previous step and will then provide feedback to Strottner Designs. We will be available to answer questions and help in the decision process with our professional opinions. Most design packages come with 2 rounds of revisions so we will be glad to tweak logos, rework wording on a brochure or change around pictures on a website concept. This step
is all about making sure that you are happy with the design and are ready to deliver the final product.


This is the final step where we deliver the final products. We will email logo files to you in a .zip folder (containing the 5 basic formats along with the .pdf Style Guide). We will use this step to order printed products such as business cards, letterhead, brochures, flyers as well as other business collateral. Additionally, this is the step where we would launch a website project. Also, we do offer domain names and hosting and would be glad to set this up for you and launch it on the new domain. We also use this time to ensure the client is completely satisfied and happy with the process, our company and the final products.