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News, blogs, Insights, thoughts & tidbits from the team.

The Style Sheet

A March Refresh: Small Tweaks That Make a Big Impact

A March Refresh: Small Tweaks That Make a Big Impact

Michelle Strottner March 18, 2026

March is the perfect moment for a digital reset. Before the busy spring and summer seasons hit, a few simple…

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Why Your Competitor’s Website Is Outperforming Yours, Even If It Looks Worse

Why Your Competitor’s Website Is Outperforming Yours, Even If It Looks Worse

Michael Carroll March 16, 2026

Let’s start with a painful truth. Sometimes your competitor’s website is objectively worse-looking than yours and still performs better. You…

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Conversion Rate Optimization for Small Businesses: Turning Visitors into Leads

Conversion Rate Optimization for Small Businesses: Turning Visitors into Leads

Michael Carroll March 12, 2026

Most small businesses focus heavily on getting more traffic to their website. They invest in SEO. They run ads. They…

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How to Evaluate an SEO or Web Design Proposal Before You Sign

How to Evaluate an SEO or Web Design Proposal Before You Sign

Michael Carroll March 9, 2026

If you’re reviewing an SEO or web design proposal right now, you’re already making an important decision about your company’s…

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Professional Vs. DIY Website Building

Professional Vs. DIY Website Building

Kurt Gardner March 5, 2026

With all of the web design programs available, you may be tempted to go the quick and inexpensive route to…

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The 5 Most Common Website Mistakes (And Why They’re So Expensive)

The 5 Most Common Website Mistakes (And Why They’re So Expensive)

Michael Carroll March 2, 2026

Most business websites are not broken. They load. They have pages. There’s a contact form somewhere. Maybe even a blog.…

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