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News, blogs, Insights, thoughts & tidbits from the team.

The Style Sheet

Why the Personal Touch Matters in Design, Branding, and SEO

Why the Personal Touch Matters in Design, Branding, and SEO

Michael Carroll April 23, 2026

Artificial intelligence is having a very loud season. Actually, “season” may be too polite. AI has marched into nearly every…

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Bad Website Design Is Costing You Customers: 7 Red Flags to Watch For

Bad Website Design Is Costing You Customers: 7 Red Flags to Watch For

Michael Carroll April 20, 2026

Bad website design doesn’t always show up wearing clown shoes. Sometimes it’s obvious. Tiny text. Clashing colors. A homepage slider…

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The Role of Internal Linking in SEO (And Why Most Websites Get It Wrong)

The Role of Internal Linking in SEO (And Why Most Websites Get It Wrong)

Michael Carroll April 16, 2026

Internal linking does not get much glory. Nobody brags about it at a networking event. Nobody leans back in a…

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What Makes a Website “Feel” Trustworthy? Design Psychology That Converts

What Makes a Website “Feel” Trustworthy? Design Psychology That Converts

Michael Carroll April 13, 2026

Some websites feel trustworthy in about five seconds. Others feel suspicious before the page even finishes loading. You know the…

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Service Page SEO: How to Rank the Pages That Actually Drive Revenue

Service Page SEO: How to Rank the Pages That Actually Drive Revenue

Michael Carroll April 9, 2026

A lot of SEO strategies have a traffic problem. Not because they fail to get traffic. Sometimes they do a…

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Google Business Profile Optimization in 2026: How to Win Local Search Without Ads

Michael Carroll April 6, 2026

If local marketing were real estate, your Google Business Profile would be the storefront window everyone walks past before they…

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