News, blogs, Insights, thoughts & tidbits from the team.

The Style Sheet

Explore insights, trends, and expert perspectives as we share the ideas shaping modern branding, digital marketing, and creative success. From emerging SEO strategies and website design best practices to branding trends and innovative marketing techniques, the Style Sheet is designed to help businesses stay ahead, strengthen their online presence, and turn creative ideas into measurable growth.

SEOctober Is Back: Dominate Your Local Market This Fall

Michael Carroll October 1, 2026

Every October we spend a little more time talking about search, which is where SEOctober came from in the first place. It started as a pretty straightforward idea: help businesses understand what SEO actually does, why it matters,…

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Website Analytics for Business Owners: A Practical Guide to More Traffic, Leads, and Conversions

Michael Carroll March 26, 2026

Your website is trying to tell you something. Not in a haunted-house way. More in a “hello, I have useful…

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Your Website Is Your First Impression…Is It Saying the Right Thing?

Michelle Strottner March 24, 2026

In today’s digital-first world, your website isn’t just a marketing tool, it’s your handshake, your storefront, your elevator pitch…your website…

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How Search Intent Has Changed and What It Means for Your Content Strategy

Michael Carroll March 23, 2026

Once upon a time, search intent felt fairly tidy. A person typed “best plumber near me,” and you knew they…

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Content That Ranks vs Content That Converts: What’s the Difference?

Michael Carroll March 19, 2026

If content marketing were baseball, “content that ranks” gets you on base. “Content that converts” gets you home. A lot…

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A March Refresh: Small Tweaks That Make a Big Impact

Michelle Strottner March 18, 2026

March is the perfect moment for a digital reset. Before the busy spring and summer seasons hit, a few simple…

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Why Your Competitor’s Website Is Outperforming Yours, Even If It Looks Worse

Michael Carroll March 16, 2026

Let’s start with a painful truth. Sometimes your competitor’s website is objectively worse-looking than yours and still performs better. You…

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Conversion Rate Optimization for Small Businesses: Turning Visitors into Leads

Michael Carroll March 12, 2026

Most small businesses focus heavily on getting more traffic to their website. They invest in SEO. They run ads. They…

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How to Evaluate an SEO or Web Design Proposal Before You Sign

Michael Carroll March 9, 2026

If you’re reviewing an SEO or web design proposal right now, you’re already making an important decision about your company’s…

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Professional Vs. DIY Website Building

Kurt Gardner March 5, 2026

With all of the web design programs available, you may be tempted to go the quick and inexpensive route to…

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The 5 Most Common Website Mistakes (And Why They’re So Expensive)

Michael Carroll March 2, 2026

Most business websites are not broken. They load. They have pages. There’s a contact form somewhere. Maybe even a blog.…

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Branding vs Marketing for Website Conversion: What Actually Drives Results?

Michael Carroll February 26, 2026

If your website isn’t converting, it’s rarely because you “need more traffic.” It’s usually because traffic is arriving with questions,…

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10 Website Trends Shaping 2026 (and Why They Matter for Your Business)

Michelle Strottner February 24, 2026

10 Website Trends Shaping 2026 The digital word is shifting fast, and 2026 is already proving to be a year…

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