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News, blogs, Insights, thoughts & tidbits from the team.

The Style Sheet

A Simplified Look at How Google Evaluates Your Website in 2026

A Simplified Look at How Google Evaluates Your Website in 2026

Michael Carroll May 4, 2026

A lot of business owners still think Google grades websites like a middle-school English teacher. Did you use the keyword…

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Does Your Brand Look Like You? Aligning Visual Identity with Business Growth

Michael Carroll May 1, 2026

A lot of businesses don’t have a bad brand. They have an outdated version of themselves. That’s a different problem,…

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Custom Website vs Template: What Growing Businesses Actually Need

Custom Website vs Template: What Growing Businesses Actually Need

Michael Carroll April 30, 2026

There’s nothing wrong with starting with a template website. For a new business, it can be the smartest move. You…

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Local SEO vs Organic SEO: What’s the Difference and Which Do You Need?

Local SEO vs Organic SEO: What’s the Difference and Which Do You Need?

Michael Carroll April 27, 2026

SEO has a terminology problem. Not because the ideas are impossible to understand. They’re not. The problem is that a…

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Why the Personal Touch Matters in Design, Branding, and SEO

Why the Personal Touch Matters in Design, Branding, and SEO

Michael Carroll April 23, 2026

Artificial intelligence is having a very loud season. Actually, “season” may be too polite. AI has marched into nearly every…

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Bad Website Design Is Costing You Customers: 7 Red Flags to Watch For

Bad Website Design Is Costing You Customers: 7 Red Flags to Watch For

Michael Carroll April 20, 2026

Bad website design doesn’t always show up wearing clown shoes. Sometimes it’s obvious. Tiny text. Clashing colors. A homepage slider…

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