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The Style Sheet

Local Business Schema vs. Schema: What Small Businesses Need to Know Schema and Local Schema: How They Affect SEO and AI Search

Local Business Schema vs. Schema: What Small Businesses Need to Know Schema and Local Schema: How They Affect SEO and AI Search

Michael Carroll July 30, 2026

Two years ago, I wrote an SEO 101 post explaining schema markup and why small businesses should care about it.…

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Good News: We’re Extending Our America 250 Enterprise SEO Promotion Through Labor Day

Good News: We’re Extending Our America 250 Enterprise SEO Promotion Through Labor Day

Michael Carroll July 16, 2026

When we launched our America 250 Enterprise SEO promotion, the idea was simple: America only turns 250 once, so the…

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American Innovation Then and Now: What Businesses Can Learn This July 4th

American Innovation Then and Now: What Businesses Can Learn This July 4th

Michael Carroll July 2, 2026

As we head into the Fourth of July weekend, there’s usually no shortage of patriotic language floating around. Some of…

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Designing for Conversion: Where Buttons, Forms, and CTAs Actually Work Best

Designing for Conversion: Where Buttons, Forms, and CTAs Actually Work Best

Michael Carroll June 29, 2026

A lot of businesses think conversion design means changing the button color and waiting for history to be made. Usually…

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Your Website + SEO + AI Strategy: How It All Works Together to Drive Growth

Your Website + SEO + AI Strategy: How It All Works Together to Drive Growth

Michael Carroll June 25, 2026

A lot of businesses still treat their website, SEO, and AI strategy like three separate things that happen to share…

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UX vs UI: What Business Owners Actually Need to Know (Without the Buzzwords)

UX vs UI: What Business Owners Actually Need to Know (Without the Buzzwords)

Michael Carroll June 22, 2026

UX and UI are two of those terms that get thrown around in web design conversations with a level of…

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